SEM Search Engine Marketing

What is SEM and Why Do You Need It?

Did you say SEM? Yes...I said S - E - M

SEM is the acronym for Search Engine Marketing.

With the demise of print related marketing (IE the Yellow Pages), what is a business supposed to do to market their business these days? The US Census report on Internet use in the United States declared that approximately 75% of all USA households have the Internet and if not, they have Internet access via their phones. So the reality¬† is, your marketing dollars and/or your own time should be spent marketing your business on the WWW. (more…)