Search engine optimization can be complicated and overwhelming for novice website owners. One of the foundational aspects of SEO that you should understand is that of anchor text and how it can impact your Google rankings. In this post, I am going to talk about anchor text: what it is, the different kinds of anchor…
Your website copy is the glue that keeps your visitors sticking around your website. It’s the reason they are there: to learn about what you offer and how it can help them. If your website copy doesn’t educate, inform or entertain, your visitors won’t spend much time on your website, resulting in more traffic for…
One of the biggest mistakes that many new website owners make is neglecting to maintain their WordPress websites. Regular maintenance is key to keeping your site safe and secure. It will also keep your website loading quickly, ranking high on search engines and providing your readers with a positive user experience. Your website is one…
Vintage might be in when it comes to cars and clothing, but it doesn’t apply to websites. If you are using the same website that you started your business with 15 years ago, it might be time for an upgrade. With the competition only growing stronger every day, the way you show up online can…
Over the years, I’ve had clients who have invested in amazing WordPress websites for their businesses but have declined website marketing services. The reasons vary but they typically take one of a few forms: it’s too expensive, I don’t have time to manage it, I want to do it myself, my business will grow without…
If you are a small business owner you might know the feeling of wanting to do a million things for your business but just not having the time, knowledge or money to do it all. One of the things that often falls to the back burner for small business owners is Search Engine Optimization. Many…
Did you know that internet searches on smartphones and tablets account for more than half of all web browsing today? As a website owner, it is critical that you know how most of your visitors are accessing your website. These days more than half of all internet searches come from smartphones and tablets. This means…