Over the years, I’ve had clients who have invested in amazing WordPress websites for their businesses but have declined website marketing services. The reasons vary but they typically take one of a few forms: it’s too expensive, I don’t have time to manage it, I want to do it myself, my business will grow without it. As a business owner, I can relate. But as a professional web consultant and SEO expert, I know firsthand the value that marketing online can bring to your business.
In reality, everything we do these days is online and forgoing an online marketing strategy will put your business at a big disadvantage. The benefits of a tactical online marketing plan are many, and I’ll highlight a few here. If you have questions about how to get more exposure for your business online, contact us at ACA Web Consulting for a consultation.
The Most Important Benefits of Online Marketing
More Visibility = More Authority
For some of our clients, a website marketing plan will include the use of various social media platforms, business listings and link building. Utilizing more online channels than just your website means that your business is more visible to potential customers. More visibility means more traffic, and ultimately more authority.
When you can establish yourself as a credible business online, the search engines look favorably on you and boost your website up in their page rankings. Your potential customers look at high-ranking websites as a sign that you are considered a trusted source of information. It builds the respect your business needs to be seen and it gives you more opportunities to build relationships with potential customers.
Increased Traffic to Your Website
Think about when you use a search engine like Google to research something online. You probably click on the top results and typically don’t search more than the first page or two. For these top-ranked websites, their position on the page is worth its weight in gold. With a strategic online marketing plan, you can help increase the traffic that your website sees by boosting it to the top of the Google page listings. More traffic means more potential for you to convert visitors into paying customers.
Sure, online marketing, especially social media campaigns, help you to advertise your business. But they actually do so much more. The key to any successful enterprise is the ability to create relationships with your customers so they come back to you again and again. Repeat customers can be cultivated online, building loyalty to your brand and growing your business.
How Can Your Business Benefit from Online Marketing?
If you haven’t seen the business growth that you have hoped for after launching your new website, it may be time to take a more direct approach to your online marketing. I can help you sift through the many online marketing options to see what will have the most impact on your business.
Every business is unique. ACA Web Consulting has had success in getting business websites to the top of Google search results, and often number one. Think about how that could dramatically change your business!