Your website copy is the glue that keeps your visitors sticking around your website. It’s the reason they are there: to learn about what you offer and how it can help them. If your website copy doesn’t educate, inform or entertain, your visitors won’t spend much time on your website, resulting in more traffic for your competition. Not only is quality content important, but the way you present the content must have website readers in mind.
How does your website copy stack up to your competition?
We have helped countless small business owners create high-quality content that helps them increase their search engine rankings and attract more traffic to their websites. Here are some of our best tricks for making your content more readable and engaging.
4 Tips for Better Website Copy
Make It Scannable
Website readers are different than your typical print copy readers. They tend to scan web pages, quickly moving around the page to determine if your web page offers them the information that they are looking for. Your copy will pack more of a punch if it is designed with scanning behavior in mind. Here are some ways to make your copy more scannable:
- Bullet points make it easy to digest valuable information.
- Headings and sub-headings help draw a reader’s eyes down a page.
- Calls-to-action attract readers to the most important parts of your page.
- Reducing clutter makes your page easier to read.
Keep It Simple
Even though you might be an expert in your field, your website readers are most likely not. It is always more effective to keep the language simple and avoid jargon. Sentences that are short and to the point make scanning easier and get your ideas across more succinctly. Creative descriptions might have gotten you points in your college writing class, but on your website clear and direct writing is key.
Keep Your Audience in Mind
Before you start writing your website copy, you should know who you are writing for and what they want out of your content. Knowing your customer and how they think, feel and talk will help you connect with them and establish the relationship that you are looking for. Research your target customer and find out what kind of copy resonates with them before you start writing.
Focus on the Problem You Are Solving
Readers are coming to your website for a reason: to learn something, to buy something or to solve a problem. When writing your website copy, be sure to keep a focus on the problem you are solving for your readers. If you state in your headline that you will give readers great tips for better web copy, make sure you do just that. If you claim to sell the healthiest dog food ever made, be sure that your web copy supports that statement for your readers.
Are you struggling with your website copy?
Writing good copy for your business website can be a challenge. ACA Web Consulting can help you understand how to better connect to your readers through engaging and entertaining copy. Our team of local copywriters can even produce high-quality copy for your business that will get you more traffic and more leads. Contact us today for a consultation!
