Do you have video on your business website? As a website owner, you should seriously consider the ways video can help boost your business. The consumption of video online is at an all-time high, and it’s only getting higher. In fact, YouTube has over 1.8 billion users per month. Video is popular online because it provides users with a more engaging overall experience with your business than written text can provide.
And with all the tools available today, it’s easier than ever to create short videos for your business website. Video can benefit your business website in many ways. Let’s talk about a few of them right now.
How Video Can Help Your Business Website
Improve Your SEO
Google gives authority to websites whose visitors stay on the site longer. Also called dwell time, the longer a user remains on your site, the better your content is in the eyes of Google. With video, you can optimize using your keywords which makes it an even more effective way to increase your business website’s SEO. What’s more is that video is highly shareable, meaning that users can quickly and easily share your video content with others, further helping expand the reach of your business online.
Enhance Connections and Increase Engagement
We are used to seeing a lot of written text on websites. And although great copy can effectively communicate your business mission, products and services, video has the unique ability to help you truly connect with your customers. People naturally connect with other people. Watching a video featuring real people talk about your business establishes a greater sense of trust. It is human nature to remember what you see more than what you read, so video helps create a more enduring experience. Plus, creating an online video allows you to show off the personality of your business in a way that written copy can’t.
Cater to Your Mobile Users
Nowadays most people consume video on their mobile devices. Including video on your web pages speaks to the preferences of your mobile users and encourages them to engage with your content no matter where they are. And as mentioned earlier, video is highly shareable which allows you to expand the reach of your business 24 hours a day.
Better Explain Your Product or Service
Many of you have probably seen those product-explainer videos from companies like Dollar Shave Club. The reasons these are so successful are because the videos not only give viewers a bird’s-eye view of the company’s personality but they also visually explain how their services can benefit their customers. Video is a much more effective way to explain products compared to paragraphs of written text. If you have a product that is new to the market or requires some explanation, video might be a great way to introduce customers to your product.
Ways to Use Video on Your Website
There are many ways to use video on your website. You are really only limited by your imagination. Here some different ways you might be able to incorporate video on your business website:
- Demonstrate or explain your product or service
- Entertain your customer
- Share knowledge on industry-related topics
- Introduce special promotions or sales
- How-to or instructional videos
- Introduce yourself or your company
- Customer testimonials
- Video series on industry topics
As you can see, video is a great way to engage and connect with your customers while also optimizing your website for search engines and improving your ranking on Google. Do you have video on your website? Can you think of ways to incorporate it on your web pages? Contact ACA Web Consulting if you’d like to learn how video might be able to help improve your rankings on search engines like Google.