time for website redesign aca web consulting san diego

Is It Time for a Business Website Redesign?

If you’ve had the same website for a while, it can be difficult to know whether your site is still working for your business. With the fast pace of digital marketing and the sheer number of business websites that pop up on the internet every day, business owners need to make sure that their websites stay on the cutting edge of their industries. ACA Web Consulting helps clients redesign their current sites to better serve their customers while also improving their Google rankings.  (more…)

video for your business website aca web consulting san diego

4 Ways Video Can Help Your Business Website

Do you have video on your business website? As a website owner, you should seriously consider the ways video can help boost your business. The consumption of video online is at an all-time high, and it’s only getting higher. In fact, YouTube has over 1.8 billion users per month. Video is popular online because it provides users with a more engaging overall experience with your business than written text can provide. (more…)

improving your seo with anchor text aca web consulting san diego

Improving Your SEO with Anchor Text

Search engine optimization can be complicated and overwhelming for novice website owners. One of the foundational aspects of SEO that you should understand is that of anchor text and how it can impact your Google rankings. In this post, I am going to talk about anchor text: what it is, the different kinds of anchor text that you commonly find on a webpage and tips for how to use anchor text to optimize your rankings. (more…)

tips for writing website copy aca web consulting san diego

4 Tips for Writing Website Copy

Your website copy is the glue that keeps your visitors sticking around your website. It’s the reason they are there: to learn about what you offer and how it can help them. If your website copy doesn’t educate, inform or entertain, your visitors won’t spend much time on your website, resulting in more traffic for your competition. Not only is quality content important, but the way you present the content must have website readers in mind.  (more…)

why you need to maintain wordpress website san diego

Why You Need to Maintain Your WordPress Website

One of the biggest mistakes that many new website owners make is neglecting to maintain their WordPress websites. Regular maintenance is key to keeping your site safe and secure. It will also keep your website loading quickly, ranking high on search engines and providing your readers with a positive user experience. Your website is one of your most important business marketing assets and it needs to be taken care of regularly.  (more…)

benefits of online marketing

3 Benefits of Online Marketing for Your Business

Over the years, I’ve had clients who have invested in amazing WordPress websites for their businesses but have declined website marketing services. The reasons vary but they typically take one of a few forms: it’s too expensive, I don’t have time to manage it, I want to do it myself, my business will grow without it. As a business owner, I can relate. But as a professional web consultant and SEO expert, I know firsthand the value that marketing online can bring to your business.   (more…)

small business seo san diego

Why Your Small Business Needs an SEO Strategy

If you are a small business owner you might know the feeling of wanting to do a million things for your business but just not having the time, knowledge or money to do it all. One of the things that often falls to the back burner for small business owners is Search Engine Optimization. Many people don’t understand it or don’t have the time to learn it. Others feel it is too expensive or something that only larger, more established businesses need.  The reality is that if you have a business on the web, you need to implement SEO strategies to get your website seen by the right people. These days, having a website is just not enough. Businesses of any size can see the benefits of an effective SEO strategy and start getting ranked higher on Google and other search engines.  (more…)

responsive website design aca web consulting

Why You Need a Responsive Website

Did you know that internet searches on smartphones and tablets account for more than half of all web browsing today? 

As a website owner, it is critical that you know how most of your visitors are accessing your website. These days more than half of all internet searches come from smartphones and tablets. This means that a high percentage of your customers are viewing your content from smaller screen sizes than your average laptop or desktop computer. If you have an older website that has not been optimized for different screen sizes, you may be missing out on a lot of potential business.  (more…)

podcasts for small business owners entrepreneurs

My Favorite Podcasts for Small Business Owners and Entrepreneurs

If you are a small business owner and entrepreneur like me, you are constantly searching for the best online resources to grow and improve your business. With the surge in popularity that podcasting has seen over the last 5 years, now it’s easier than ever to pop your earbuds in and learn valuable business, marketing and financial lessons. There are hundreds of options out there, but I want to share my list of business, online marketing and tech podcasts that you might find useful in your small business or entrepreneurial venture. (more…)