trading services as an entreprenuer

Trades for Services is all well and good except when…

This article is geared toward my fellow freelancers, business owners and those who may end up doing trade for their business services and products.
As an entrepreneur who provides technical and creative services, this affords me the ability to do trades from time to time. I have learned quite a bit along the way of when trades pay off, when they don’t and when to break ties. Honesty is key in all of this, both from you and the other party. If someone is interested in providing something for your services in lieu of money, make sure you receive like-kind value for your expertise and those of your team.


SEO for 2018

SEO in 2018

Let’s talk about Search Engine Optimization in 2018
As the Internet has gained in popularity and physical ads and the physical yellow pages have become obsolete, every business who seeks to gain customers truly needs SEO services for their website to make sure your site is seen by as many potential clients as possible.


How to Find the Right Web Developer

How to Find the Right Web Developer – 5 Things you need to know

Looking to build a website for your business?
Here are some helpful hints moving forward.
Whether or not a perspective client hires me, I am always forthcoming with them about what they should look for in potential web developers. I want them to get the best value and quality work for their money. In order to do this they will need to consider a few things. There are a humongous amount of people who refer to themselves as web developers, oy…it’s almost mind boggling at how many people think they’re web designers once they’ve built Uncle Harry a blog. There are also unscrupulous agencies and overseas rip-offs that abound, so be careful and smart about choosing your next web designer. Ideally you want a relationship with them that will last for years.


WordPress Mainenance

You Don’t Need to Pay for WordPress Maintenance IF…

Revisiting one of my blog posts from three years ago, I had talked about how some companies in San Diego charge a monthly WordPress maintenance fee and it really isn’t worth it if you take care of your site yourself. For the most part I hold true to that post, you don’t need to pay for maintenance, but I’m adding an addendum with the word ‘IF’…a BIG IF (more on that later).


Victimized by a web services company?

Stop Being a Victim!

How to Overcome Being Victimized by a Web Services Company & Come Out Better for it…
“The past can hurt. But the way I see it, you can either run from it or learn from it.” ~Rafiki
You are approached by a company who has gotten word you’ve purchased a domain name or maybe they’ve found you from various business listings. They sound amazing! Making extensive promises of what they can do for your business, whether it’s building a powerfully large website with tons of functionality or getting you on the 1st page of Google in a month. They often offer guarantees; either about getting you to page one of Google within a short amount of time or creating the Millennium Falcon of websites. In your mind your thinking…it’s too good to be true, but you ignore it ‘cause you want to believe they can do miracles for you!


Small Business Start-up Web Design

Small Business Startup: 3 Reasons to Start With Your Website

Starting a Small Business in San Diego?
If you’re on the verge of opening a small business in San Diego, or you already own one; there is one important question you must first answer before taking another step. Do you have a website?

It may seem shocking, in this day and age of Internet driven business, but according to multiple website surveys (including one by Internet search company Google and research company Ipsos), 55% of small businesses don’t have a website.


Optimizing your WordPress Blog Posts

Creating Search Engine Optimized Content & Posts

Optimize Your WordPress Blog Posts
I love helping fellow entrepreneurs in their quest to present their cultivated content to their Internet audience. Some blog posts are amazingly written and have depth to share with readers. Often, the best practices to make sure you are creating search engine optimized content for your audiences and Google are frequently overlooked. I hope the outline below is a helpful tool in making sure your WordPress blog posts and content are all they can be. These tips are based on a site that offers products, however these principals apply to professional services as well.


content creation is number one seo tool

Why Fresh SEO Content Is Vital For Your Website

Content Creation is The #1 SEO Tool
As the owner of a website, the effort to attract your target audience and exist in their world isn’t over when your professional website is created and published. In order to gain a loyal following of customers and create a successful business, you must continuously create new, high-quality content that provides useful information.