Categories and Tags in WordPress

Writing blog content for your WordPress website is great for helping educate and entertain your readers. It also helps boost your search engine rankings which expands your online presence, allowing you to grow your business. But all this content is most helpful to readers when it is properly organized. That’s where categories and tags come in. Do you know the difference between categories and tags in WordPress? Let’s talk about the difference between the two and why it’s a good idea to categorize and tag all of your WordPress blog posts. (more…)

Benefits of a Blog for Your Business Website

The Benefits of a Blog for Your Business Website

Does your business website have a blog? A blog feature on your website can help you to market your business online. A dedicated blogging strategy can help you grow your business as well as improve your search engine rankings. If you don’t already have a blog, or if you have one but it hasn’t been updated in years, it may be time to revisit your business blog.  (more…)

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4 Benefits of Using the WordPress Platform

We often get asked why we use WordPress as our content management system for client websites. Many people think that because WordPress is free, and because it started as a blogging platform, that it is not robust enough to adequately serve larger businesses or e-commerce websites.  But, with over 30% of CMS-based websites around the world built on the WordPress platform, it certainly is capable of supporting even the largest enterprises. In fact, large companies such as The New Yorker, The Walt Disney Company and TechCrunch all use the WordPress platform for their websites. (more…)

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The Four Fundamentals of SEO

Developing an SEO strategy for your business website can be overwhelming. It seems like the rules for good SEO practices constantly change, and what used to work last month may not be an effective strategy next month. However, if you want to attract internet traffic and give your business the best chance of success, you need to implement search engine optimization strategies. ACA Web Consulting helps small- and medium-sized businesses to improve their online presences by implementing the latest SEO tactics. But any experienced SEO knows there are some fundamental tactics that will always please the search engine gods. If you follow these basic rules, you’ll set up your business for success online. (more…)

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Keeping Your Site Safe with SSL Certificates

You may have noticed websites marked as “not secure” over the last few months. With an increased focus on safety and security, Google announced that they will mark sites without an SSL certificate as not secure. Now it is more important than ever to be sure you obtain an SSL certificate for your website – even if you are not directly selling anything on your site. Let’s talk about what SSL certificates do for you as a website owner. (more…)

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Is It Time for a Business Website Redesign?

If you’ve had the same website for a while, it can be difficult to know whether your site is still working for your business. With the fast pace of digital marketing and the sheer number of business websites that pop up on the internet every day, business owners need to make sure that their websites stay on the cutting edge of their industries. ACA Web Consulting helps clients redesign their current sites to better serve their customers while also improving their Google rankings.  (more…)

video for your business website aca web consulting san diego

4 Ways Video Can Help Your Business Website

Do you have video on your business website? As a website owner, you should seriously consider the ways video can help boost your business. The consumption of video online is at an all-time high, and it’s only getting higher. In fact, YouTube has over 1.8 billion users per month. Video is popular online because it provides users with a more engaging overall experience with your business than written text can provide. (more…)