Did you say SEM? Yes…I said S – E – M
SEM is the acronym for Search Engine Marketing.
With the demise of print related marketing (IE the Yellow Pages), what is a business supposed to do to market their business these days?
The US Census report on Internet use in the United States declared that approximately 75% of all USA households have the Internet and if not, they have Internet access via their phones. So the reality is, your marketing dollars and/or your own time should be spent marketing your business on the WWW.