seo fundamentals aca web consulting san diego

The Four Fundamentals of SEO

Developing an SEO strategy for your business website can be overwhelming. It seems like the rules for good SEO practices constantly change, and what used to work last month may not be an effective strategy next month. However, if you want to attract internet traffic and give your business the best chance of success, you need to implement search engine optimization strategies. ACA Web Consulting helps small- and medium-sized businesses to improve their online presences by implementing the latest SEO tactics. But any experienced SEO knows there are some fundamental tactics that will always please the search engine gods. If you follow these basic rules, you’ll set up your business for success online. (more…)

improving your seo with anchor text aca web consulting san diego

Improving Your SEO with Anchor Text

Search engine optimization can be complicated and overwhelming for novice website owners. One of the foundational aspects of SEO that you should understand is that of anchor text and how it can impact your Google rankings. In this post, I am going to talk about anchor text: what it is, the different kinds of anchor text that you commonly find on a webpage and tips for how to use anchor text to optimize your rankings. (more…)

small business seo san diego

Why Your Small Business Needs an SEO Strategy

If you are a small business owner you might know the feeling of wanting to do a million things for your business but just not having the time, knowledge or money to do it all. One of the things that often falls to the back burner for small business owners is Search Engine Optimization. Many people don’t understand it or don’t have the time to learn it. Others feel it is too expensive or something that only larger, more established businesses need.  The reality is that if you have a business on the web, you need to implement SEO strategies to get your website seen by the right people. These days, having a website is just not enough. Businesses of any size can see the benefits of an effective SEO strategy and start getting ranked higher on Google and other search engines.  (more…)

responsive website design aca web consulting

Why You Need a Responsive Website

Did you know that internet searches on smartphones and tablets account for more than half of all web browsing today? 

As a website owner, it is critical that you know how most of your visitors are accessing your website. These days more than half of all internet searches come from smartphones and tablets. This means that a high percentage of your customers are viewing your content from smaller screen sizes than your average laptop or desktop computer. If you have an older website that has not been optimized for different screen sizes, you may be missing out on a lot of potential business.  (more…)

SEO for 2018

SEO in 2018

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Let's talk about Search Engine Optimization in 2018

As the Internet has gained in popularity and physical ads and the physical yellow pages have become obsolete, every business who seeks to gain customers truly needs SEO services for their website to make sure your site is seen by as many potential clients as possible. (more…)

Optimizing your WordPress Blog Posts

Creating Search Engine Optimized Content & Posts

Optimize Your WordPress Blog Posts

I love helping fellow entrepreneurs in their quest to present their cultivated content to their Internet audience. Some blog posts are amazingly written and have depth to share with readers. Often, the best practices to make sure you are creating search engine optimized content for your audiences and Google are frequently overlooked. I hope the outline below is a helpful tool in making sure your WordPress blog posts and content are all they can be. These tips are based on a site that offers products, however these principals apply to professional services as well. (more…)

content creation is number one seo tool

Why Fresh SEO Content Is Vital For Your Website

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Content Creation is The #1 SEO Tool

As the owner of a website, the effort to attract your target audience and exist in their world isn’t over when your professional website is created and published. In order to gain a loyal following of customers and create a successful business, you must continuously create new, high-quality content that provides useful information. (more…)

SEM Search Engine Marketing

What is SEM and Why Do You Need It?

Did you say SEM? Yes...I said S - E - M

SEM is the acronym for Search Engine Marketing.

With the demise of print related marketing (IE the Yellow Pages), what is a business supposed to do to market their business these days? The US Census report on Internet use in the United States declared that approximately 75% of all USA households have the Internet and if not, they have Internet access via their phones. So the reality  is, your marketing dollars and/or your own time should be spent marketing your business on the WWW. (more…)