As a Digital Marketing Specialist, I have been immersed in the ever-evolving world of online marketing for over 23 years. Throughout my career, I have witnessed a multitude of changes that have shaped the digital landscape. Among these transformations, one of the most significant shifts has been seen in the way Google delivers search results…
In today’s digital landscape, maintaining a strong online presence is crucial for businesses seeking success. A well-optimized website can drive traffic, engage visitors, and ultimately lead to conversions. To gauge the effectiveness of your website’s performance, it is essential to track and analyze key performance indicators (KPIs). These metrics provide valuable insights into your website’s…
Some people are born with a green thumb. They can throw seeds to the wind and soon enough they will bloom and grow. For others, it takes patience and practice to bring something to life. Either way, when it comes to SEO, the same steps that help grow a lush garden can help transform…
Off-Site SEO Off-site SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create optimal experiences for prospects and search engine gurus. It can lead to gradual increases in search rankings, traffic to your site, and conversions. Sounds fairly straightforward, right?
Happy 2019! The new year often means an increased effort toward defining and achieving your goals. And for many small business owners, that means a focus on ramping up your marketing efforts. One avenue that you may choose to invest in is Search Engine Optimization. If you are looking to grow your small business and…
If you aren’t using voice search now, research indicates that you will be in the very near future. More than half of all searches are done on mobile devices today, and the rate of voice searching is increasing steadily each year. In fact, Comscore stated that by 2020, half of all searches will be voice…
Developing an SEO strategy for your business website can be overwhelming. It seems like the rules for good SEO practices constantly change, and what used to work last month may not be an effective strategy next month. However, if you want to attract internet traffic and give your business the best chance of success, you…
Search engine optimization can be complicated and overwhelming for novice website owners. One of the foundational aspects of SEO that you should understand is that of anchor text and how it can impact your Google rankings. In this post, I am going to talk about anchor text: what it is, the different kinds of anchor…
If you are a small business owner you might know the feeling of wanting to do a million things for your business but just not having the time, knowledge or money to do it all. One of the things that often falls to the back burner for small business owners is Search Engine Optimization. Many…
Did you know that internet searches on smartphones and tablets account for more than half of all web browsing today? As a website owner, it is critical that you know how most of your visitors are accessing your website. These days more than half of all internet searches come from smartphones and tablets. This means…