tips for writing website copy aca web consulting san diego

4 Tips for Writing Website Copy

Your website copy is the glue that keeps your visitors sticking around your website. It’s the reason they are there: to learn about what you offer and how it can help them. If your website copy doesn’t educate, inform or entertain, your visitors won’t spend much time on your website, resulting in more traffic for your competition. Not only is quality content important, but the way you present the content must have website readers in mind.  (more…)

small business seo san diego

Why Your Small Business Needs an SEO Strategy

If you are a small business owner you might know the feeling of wanting to do a million things for your business but just not having the time, knowledge or money to do it all. One of the things that often falls to the back burner for small business owners is Search Engine Optimization. Many people don’t understand it or don’t have the time to learn it. Others feel it is too expensive or something that only larger, more established businesses need.  The reality is that if you have a business on the web, you need to implement SEO strategies to get your website seen by the right people. These days, having a website is just not enough. Businesses of any size can see the benefits of an effective SEO strategy and start getting ranked higher on Google and other search engines.  (more…)

responsive website aca web consulting

Why You Need a Responsive Website

Did you know that internet searches on smartphones and tablets account for more than half of all web browsing today? 

As a website owner, it is critical that you know how most of your visitors are accessing your website. These days more than half of all internet searches come from smartphones and tablets. This means that a high percentage of your customers are viewing your content from smaller screen sizes than your average laptop or desktop computer. If you have an older website that has not been optimized for different screen sizes, you may be missing out on a lot of potential business.  (more…)

wordpress website usability san diego

How Usable is Your Website?

Not all websites are created equal. Let’s talk about web site usability.  

These days every business owner, organization or personal project has a website. This makes perfect sense, right? Your website acts as your business card, your sales funnel and your online store all in one. But not all websites are created equal. The usability of your site will have a direct impact on your visitors’ experiences and ultimately, your sales and engagement. (more…)

WordPress Mainenance

You Don’t Need to Pay for WordPress Maintenance IF…

Revisiting one of my blog posts from three years ago, I had talked about how some companies in San Diego charge a monthly WordPress maintenance fee and it really isn’t worth it if you take care of your site yourself. For the most part I hold true to that post, you don’t need to pay for maintenance, but I’m adding an addendum with the word ‘IF’…a BIG IF (more on that later). (more…)