Content Creation is The #1 SEO Tool
As the owner of a website, the effort to attract your target audience and exist in their world isn’t over when your professional website is created and published. In order to gain a loyal following of customers and create a successful business, you must continuously create new, high-quality content that provides useful information. Well-written and up-to-date articles and blog posts are not only beneficial to your consumers, but they also help Google find you online and dictate your website as a relevant source of information to online users.
Here are the 3 main reasons why fresh content optimized for the Search Engines is so crucial to the success of your business:
Quality Scores Points
Google is the biggest and most powerful Search Engine out there and it is vital to your website (and business) to score high rankings with them by continuously creating fresh, relevant content. Google ranks a website for its quality and usefulness by constantly reviewing its content for relevance and fresh information. The more new content you publish, the more Google will visit your site and re-rank it according to its “freshness.”
In order to improve your website’s ranking, you can update the body of text of already existing documents, add new and unique content, continue to do keyword research on updated search queries and use them in your content, and continuously improve the quality and relevance of your content. Remember, at the end of the day, quantity does not trump quality; In the case of Google’s ranking requirements, you must provide well-written documents that actually improve the lives of your customers in some way.
Develop An Authority Status
The more quality, informative and useful content your website contains and is added over time, the more Google will index those documents and come to the conclusion that you maintain authority in your industry. Your visitors will also view your website as an expert source of information if you constantly provide them with helpful assistance that accomplishes what they set out to do online.
Gain Trust In The Eyes Of Your Audience
Gain loyalty and trust from your consumer with fresh, top quality content that answers their questions and helps them to accomplish a conflict or project they are trying to achieve. By continuously adding new, quality content to your site and sending notifications of these updates, you can gain long-term loyalty with your current subscribers that will continue to return to your website and recommend you to others.
Regularly updating your website and adding new, quality content will do much more than just look good in the eyes of Google; You will also develop an “expert” status in your industry and will make it much easier for consumers to find your website and choose to invest in your business.
Our firm, ACA Web Consulting is a professional web design service in San Diego, we provide Search Engine Optimization for websites to help them rank higher with Google and become the “go-to” source for their consumers.