In a previous post, I talked about how blogging can greatly benefit your business by bringing in traffic, educating your readers and converting leads into paying customers. But as a business owner myself, I understand that blogging takes time. And that is something that many of us don’t have much of! How can you quickly generate blog topics for your business website?
One thing I’ve found that makes the blogging process easier is to have regular brainstorming sessions where I jot down as many ideas as I can. I then go through my list, breaking down topics into even smaller topics. When done periodically, this process gives me an arsenal of blog topics to choose from and greatly cuts down on the time I spend blogging.
If you own a business website and have been avoiding your blog like the plague, I have a few tips that can help you generate blog topics for your website.
I have found that setting aside an hour or two a month and using some of the strategies I describe below can help me brainstorm a robust list of blog topics for the coming months, with very little stress. Here are some of my go-to strategies for generating great blog topics for my business website.
Industry News and Events
Are you up on the latest news in your industry? Have you attended an industry conference or educational event? Chances are that you can come up with a long list of blog topics related to industry best practices and the latest innovations. No matter what your industry, think about new developments that might be of interest to your readers. If you’ve attended an industry conference, write down the most valuable takeaways that you can share with your readers or those interested in the same industry.
Common Customer Questions
Are there certain questions that your customers always ask? Do you find yourself regularly helping clients with the same problem? These are great opportunities for blog posts. Think about the customer calls you have had over the last month. Read through old emails to find topics that your customers have needed help with and base a series of blog posts on those requests.
Deep Dives into My Services
Although my primary services are explained on my website, sometimes it helps to go into more detail on some of them. This helps potential clients better understand what I can do for them. It also gives me the opportunity to showcase the value I can provide. Plus, not every customer is an SEO or web design expert. Service-related blog posts allow me to break down complicated service offerings into more understandable snippets for novices.
Client Case Studies
Nothing builds trust more than client case studies. Give potential customers an inside look into what it’s like to work with you, the results that you can get for your clients and the impact it has had on their businesses. Regularly highlighting client results not only builds trust but gives potential clients a visual confirmation of the service and results you can provide them.
My Life as an Entrepreneur
As a business owner myself for over 20 years, I’ve learned a lot about marketing, productivity, work-life balance and other topics that would be of interest to my fellow business owners. These are all great fodder for blog posts. They allow me to connect to other business owners and be seen as a valuable resource for information pertinent to entrepreneurs.
Using these topic areas as inspiration can help you brainstorm a ton of potential blog posts for your business website. Not only will these posts help inform your customers, but they will also help you build the trust and authority you need to grow your business.
If you are struggling to write blog content or need help setting up a blog on your WordPress website, contact ACA Web Consulting today for a consultation.
We work with small- and medium-sized businesses across the country to create top-notch WordPress websites with killer blogs that help attract new traffic and rank well on search engines. Find out how we can help your business today.
