If you’ve had the same website for a while, it can be difficult to know whether your site is still working for your business. With the fast pace of digital marketing and the sheer number of business websites that pop up on the internet every day, business owners need to make sure that their websites stay on the cutting edge of their industries. ACA Web Consulting helps clients redesign their current sites to better serve their customers while also improving their Google rankings.
The goal of a business website is to increase sales and brand exposure. You work hard to grow your business every day. Is your business website doing the same?
Signs That Your Website Might Be Ready for a Redesign
You’re Not Getting Leads
If your site is getting visitors but they’re not converting into customers, you should consider a redesign. There could be a number of reasons why your site is not converting such as poor navigation, lack of current information or a cluttered visual design. Take a look at your site through the eyes of a new customer. Where might you be losing them?
Your Visitors Don’t Stick Around
If you are getting many visitors to your site who don’t stay long, it is a sign that your site design is not engaging or does not provide the information visitors are looking for. You can check your site’s bounce rate, which measures the percentage of visitors who leave your site after viewing only one page. If you have a high bounce rate, users arriving at your site determine relatively quickly that it does not offer the information or experience that they desire.
Your Competitors Have Already Upgraded
When it comes to business websites, industry standards change. If your closest competitors have already redesigned their sites to comply with the newest trends in your industry, you should consider a redesign. Identify the functionality and design elements that are found in the top-of-the-pack competitors in your industry and implement them in your redesign. If your competitors are consistently achieving higher Google rankings, it may be partially due to their upgraded design and coding.
Your Brand, Products or Services Have Changed
It is not uncommon for businesses to change over time. Updates to your business’s branding, products and services sometimes even result in a change in your target customer. If your business has gone through changes since you first launched your business website, it may be time to redesign your site. Consider if your website accurately communicates the new marketing messages, branding elements and product/service offerings. Does your website connect with your current customer?
Fresh Look, Updated Coding
If you are unsure but think it might be time to upgrade your business website, give ACA Web Consulting a call. We can take a look at your current site, discuss your goals and address potential problem areas that might be negatively affecting your site. We’ve helped our redesign clients increase their loading speeds, restructure their navigations and better their search engine rankings. Learn how we can help get your business website up-to-speed and up-to-date.