Vintage might be in when it comes to cars and clothing, but it doesn’t apply to websites. If you are using the same website that you started your business with 15 years ago, it might be time for an upgrade. With the competition only growing stronger every day, the way you show up online can mean the difference between zero sales and record-breaking sales.
What does an outdated website say about your business?
An out-of-date website is kind of like a dilapidated house on an otherwise well-kept street. It looks uncared for compared to the rest and leaves you wondering if anyone even lives there. Visitors who find your outdated business site on the web may be left questioning if you’re still in business. It also doesn’t do much to help build trust and credibility with these potential customers. Your website is one of your most important avenues for connecting with your target market and making sales. It’s crucial that you keep your website current and up-to-date.
So how do you know if your business website needs an upgrade?
Not Mobile Responsive
More than half of web users today access the internet on their smartphones and tablets. If your business website doesn’t adjust its look and functionality for smaller screen sizes, Google and your potential customers might pass you by. Search engines like Google put high importance on the responsiveness of websites, impacting how your website ranks and your web traffic. Your website should look good and work well on any size device.
Poor User Experience
A well-designed website will make it easy for your visitors to access the information that they need. It will have clear navigation and calls to action that will take the user from point A to point B seamlessly. Broken links, outdated content and old-fashioned color schemes and fonts make using your website a challenge for your visitors. If the design of your site makes searching difficult for your users, they will likely move on to your competition.
Slow Load Times
Fast load times not only make for a better user experience but they also make Google and other search engines happy. Google algorithms favor websites that load quickly. Visitors expect websites to have speedy load times too. Studies have shown that even a one second delay in load time will cause fewer page views, resulting in a lower conversion rate. If your site doesn’t load within a few seconds, it may mean that your site needs to be updated.
ACA Web Consulting Can Help
The San Diego web designers and web developers at ACA Web Consulting have worked with business owners across all industries to refresh their websites and build new and effective WordPress websites for their businesses. If your business website suffers from slow load times or poor user experience, contact us to learn more about how we can help you get your website up to the current standards.
ACA Web Consulting also offers consulting services to help you fix small website issues or make necessary updates to get your site running more quickly and efficiently for your potential customers. Call ACA Web Consulting today for a consultation.
