Have you heard of rich snippets? Have you been wondering why some Google search results include pictures and other important information? In this post, I’m going to tell you all about rich snippets, how they can benefit SEO and how you can include them on your WordPress website.
What are rich snippets?
A snippet is how Google displays search results on its search engine results pages. In a typical snippet, you will see the title of the page as well as the URL and a brief description. But about 10 years ago, Google started providing just a little more information in some of their snippets. These are called rich snippets.
A rich snippet is a search result that provides more information and often includes an image, a rating and other details pertinent to the search results. As Google continues to improve the results they serve up, rich snippets give users more helpful information right in the search results, allowing them a better overall experience.
Rich snippets are not meant for all types of content. Rather, rich snippets make most sense when used for content such as recipes, products, blog posts, video and music, and events.
How Do Rich Snippets Benefit Your SEO
Although rich snippets do not directly benefit your SEO at this time, they do indirectly impact it in a number of ways. For one, rich snippets make more of a visual impact on users. They look more appealing, often including images and other details that entice users to click on them over other search results. This means that rich snippets can help increase your web traffic and give you a higher click-through rate. And this is something that Google values when it comes to page rankings.
Along with the more appealing look of the rich snippet, the additional information that it provides means that users will likely spend more time on your site. When users can quickly determine the relevancy of your site directly on the search results page, the chances of them sticking around are much greater. Again, this is something that Google likes.
Another benefit to SEO involves the way in which rich snippets are created. Rich snippets are structured data that is added to a page’s HTML code. This code is easily readable by search engines who then create rich snippets for the page content.
How to Create Rich Snippets in WordPress
If you are interested in creating content which uses rich snippets to help benefit your SEO, there are a number of options depending on your experience level. If you are new to WordPress (and even if you are experienced!), adding the correct structured data may be difficult. However, experienced web developers like those at ACA Web Consulting can create this code for you. For those that want to do this on their own, there are a number of WordPress plugins that can get the job done.
Do you want to use rich snippets on your business website? Contact ACA Web Consulting today for a consultation. We can help you identify the best method of implementing rich snippets on your business website. Call us to see how we can help you grow your business today.