Internet Marketing also referred to as Website Marketing is a necessity for success in the world of Google Rankings. What actually does Internet Marketing mean?
A few examples of Website Marketing are:
- Business listings also referred to as citations
- Industry related directory listings with original, richly written business/service descriptions.
- Link building. Obtaining QUALITY links from reputable resources and also linking out to authoritative sources.
- Social media profile creation and optimization
- Social media post management and networking.
Why is Internet Marketing essential?
I have several San Diego web design clients who have opted out of incorporating Internet Marketing. This unfortunately doesn’t create the optimial result for them in Googles rankings. The marketing aspect has become paramount to success and without it, you risk staying way down in page 3-100 of Google’s rankings for your site.
In days of old, this wasn’t nearly as important. However the key is building up an authority status for your website, and the marketing is essential to create this.
Every website starts off with a domain authority and a page authority of one. Top ranking sites like Facebook have a domain authority of 100. However, when you create your business page, the page authority starts at one. ACA Web Consulting works to build your authority status up by implementing the above mentioned techniques.
Usually the marketing takes place over a period of a few months. We bill you out when work is complete and keep an eye on your website. If after four months we don’t see the traction we’d like,we’ll suggest additional website marketing combined with content marketing (blog posts and additional pages).
I hope you’ve gained a bit of insight on why website marketing is important for your business success online. Please feel free to contact us with any questions or a request for quote.
Although we are located in Carlsbad in San Diego County, California our San Diego digital marketing agency enjoys working with clients throughout the United States and the world.