Let’s talk about Search Engine Optimization in 2018
As the Internet has gained in popularity and physical ads and the physical yellow pages have become obsolete, every business who seeks to gain customers truly needs SEO services for their website to make sure your site is seen by as many potential clients as possible.
Whether it’s me or another San Diego SEO whom you decide to hire…just make sure you hire someone to carry out this extremely important step in getting your product or service noticed.
Entrepreneurs are often taken aback by the costs involved to launch an effective website presence. Sometimes they just opt for the website hoping for the best. If you’ve engaged an ethical web developer, they will at the very least make sure your site is search engine friendly. But with today’s onslaught of businesses online, that simply isn’t enough. You truly must utilize Search Engine Optimization Strategies, including both on-site and off-site SEO in order to give your business the best chance of success.
On-site SEO
On-site SEO is when your optimization expert applies all SEO techniques on your website. This includes meta tag inclusion, optimization of long-tailed keywords within the content. Cross-linking with other pages within the website. Linking OUT to authoritative websites that cement the points you are making in your content. Applying ALT tags (alternative text descriptions) to all images within your website. Implementing SCHEMA markup. Making sure your site is responsive (for mobile viewing) and so much more. All these pieces of the search engine optimization puzzle which are necessary for optimal results can be found in a myriad of resources on the Internet including, Google Webmaster Tools, Moz, SEM Rush and many more. There are NO secrets to success, just hard work, and effort.
Off-site SEO
Off-site SEO is the follow-up to complimenting the on-site SEO that’s been performed. This includes company citations, which is a fancy name for business listings; social media profiles that are optimized for your keywords and market; content development and authoritative links that are coming into your site from authority websites.
What’s all this about link building?
A few words about link building. Optimally speaking, Google would like you to have such amazing content to offer the audience of the WWW, that websites will automatically link to you. However, if you’re not a celebrity and have a new website presence it just doesn’t work that way. We focus on building links that your top competitors have acquired and we verify whether we can get you listed on these sites as well. We will also do an industry search for appropriate links that your site may benefit from. Another avenue is to have your site featured in guest blog posts with links back to your website pages. As you can see this is a time-consuming process that requires a good deal of research. Think of link building as an art. You never want to get a site listed on a link farm or on a spammy website that may get a negative mark against your site. Links must be quality, logical and beneficial for both the link giver and your own website. If you decide to employ a link building program over a period of a few months (highly recommended), you will optimally acquire 4-5 links a month. The cost will range based on the time it takes to acquire the links, the content we provide for the link giver and any fees to content writers or editorial fees.
Moving forward
ACA Web Consulting loves getting our clients ranked. We want you to be educated moving forward about SEO / Search Engine Optimization. This is a well-thought-out process that will take time. There are no overnight results. There are also no guarantees for first page Google rankings – if there were everyone would be doing it.
