seo fundamentals aca web consulting san diego

The Four Fundamentals of SEO

Developing an SEO strategy for your business website can be overwhelming. It seems like the rules for good SEO practices constantly change, and what used to work last month may not be an effective strategy next month. However, if you want to attract internet traffic and give your business the best chance of success, you need to implement search engine optimization strategies. ACA Web Consulting helps small- and medium-sized businesses to improve their online presences by implementing the latest SEO tactics. But any experienced SEO knows there are some fundamental tactics that will always please the search engine gods. If you follow these basic rules, you’ll set up your business for success online. (more…)

keeping your site safe ssl certificate san diego

Keeping Your Site Safe with SSL Certificates

You may have noticed websites marked as “not secure” over the last few months. With an increased focus on safety and security, Google announced that they will mark sites without an SSL certificate as not secure. Now it is more important than ever to be sure you obtain an SSL certificate for your website – even if you are not directly selling anything on your site. Let’s talk about what SSL certificates do for you as a website owner. (more…)

improving your seo with anchor text aca web consulting san diego

Improving Your SEO with Anchor Text

Search engine optimization can be complicated and overwhelming for novice website owners. One of the foundational aspects of SEO that you should understand is that of anchor text and how it can impact your Google rankings. In this post, I am going to talk about anchor text: what it is, the different kinds of anchor text that you commonly find on a webpage and tips for how to use anchor text to optimize your rankings. (more…)

small business seo san diego

Why Your Small Business Needs an SEO Strategy

If you are a small business owner you might know the feeling of wanting to do a million things for your business but just not having the time, knowledge or money to do it all. One of the things that often falls to the back burner for small business owners is Search Engine Optimization. Many people don’t understand it or don’t have the time to learn it. Others feel it is too expensive or something that only larger, more established businesses need.  The reality is that if you have a business on the web, you need to implement SEO strategies to get your website seen by the right people. These days, having a website is just not enough. Businesses of any size can see the benefits of an effective SEO strategy and start getting ranked higher on Google and other search engines.  (more…)

content creation is number one seo tool

Why Fresh SEO Content Is Vital For Your Website

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Content Creation is The #1 SEO Tool

As the owner of a website, the effort to attract your target audience and exist in their world isn’t over when your professional website is created and published. In order to gain a loyal following of customers and create a successful business, you must continuously create new, high-quality content that provides useful information. (more…)

SEO Tips

Creating Inward Bound Links…what a conundrum

[vc_row][vc_column][vc_column_text]Google has released several updates of it's Penguin Algorithm...the equation that determines spammy, unnatural links that lead into a site.  The impact it has had across the board of the SEO world has not been without major consequences.  Many sites are being hit by Manual Actions by Google, in essence, once ranked on the first page of Google, sites are sinking into the abyss of page 3 and under. (more…)

WordPress SEO

WordPress and 1st Page Google Rankings

I know that SEO takes quite a bit of work on my part; competitive research, keyword analysis, content generation or manipulation, coding precisely and making sure pages load quickly.  However I can't help but think that WordPress's unwavering quality as a content management system combined with the clean coding that a myriad of talented programmers have devoted to developing WordPress and the outrageously wonderful search engine optimization plugin's available...have a lot to do with it. (more…)

Google Search Image

Organic SEO – Yes You Can!

Successful organic SEO is not magic, a secret formula or even a sure bet. However, it is attainable with lots of research, ethical SEO practices and rich, pertinent content. The organic SEO rankings that my clients have obtained have been extraordinary.  I won't say I haven't been stumped on occasion when a website isn't ranking fast enough or as high as I planned on.  For the most part though, the rankings my clients have attained have made them very happy and often it has been the deciding factor of success in many of their businesses.  As any SEO can tell you...when sites we've worked on climb the Google Ranking ladder and find their way to page ONE, we are THRILLED.  Often people who may be outside my home office will hear me shriek with joy when I discover a website I've babied and cared for has made it to the 1st page of Google. (more…)


Guaranteed SEO?

Twice in the last week I've been approached by prospective clients about guaranteeing my SEO techniques. One business owner  asked me to take a look at his site because he needed SEO for his business which would be selling franchises and he had the belief that I should guarantee a first page result and that I shouldn't get paid till he is on the first page of Google. Google Webmaster tools and forums are adamant that NO FIRM CAN GUARANTEE 1ST PAGE GOOGLE RESULTS and if they do they are a scam. (more…)

#3 National Rank in Google

UPDATE: 10/29/11 Google often updates their algorithm as appears so by my sudden drop to page TWO of Google that I noticed today.  Oh well, time to get my thinking cap on and figure out how to please the Google Upper Echelon of algorithm keepers.  Still at #3 nationally for PROFESSIONAL WEB CONSULTING...Thank you Lord. 1st Page Google Image Hard work and perseverance pay off. I am proud to say after only a week of working on getting my site BACK to the top of the SE's (search engines) I have succeeded. (more…)