Happy 2019! The new year often means an increased effort toward defining and achieving your goals. And for many small business owners, that means a focus on ramping up your marketing efforts. One avenue that you may choose to invest in is Search Engine Optimization. If you are looking to grow your small business and want to hire the right SEO expert to help you reach your goals, you should be aware that not all SEO experts are created equal.
Your website copy is the glue that keeps your visitors sticking around your website. It’s the reason they are there: to learn about what you offer and how it can help them. If your website copy doesn’t educate, inform or entertain, your visitors won’t spend much time on your website, resulting in more traffic for your competition. Not only is quality content important, but the way you present the content must have website readers in mind.(more…)