Does your business website have a blog? A blog feature on your website can help you to market your business online. A dedicated blogging strategy can help you grow your business as well as improve your search engine rankings. If you don’t already have a blog, or if you have one but it hasn’t been updated in years, it may be time to revisit your business blog.
There are multiple benefits of blogging for business owners who want to improve their search engine rankings and grow their businesses. Let’s explore some of the biggest benefits.
How a Business Blog Can Help You Grow Your Business
Drive Traffic to Your Website
As a business owner, you want people on your website. The more people that are looking through your services and learning about your company, the better the odds that some of them will be converted to customers. So how do you get people on your website?
If luck is a large piece of your marketing plan, then you should think about beefing up your blog. Every blog post that you create is another page that is indexed by the search engines. This means that you have a greater chance of being found by your ideal customers. Regularly updating your blog also lets the search engines know that your website is active.
Blog content is also highly shareable via social media and other outlets. The more content you produce, the higher the likelihood that it will be shared, driving important traffic to your website.
Establish Trust and Authority
Depending on your business type, your blog can be a great opportunity to educate or entertain your potential customers. If you operate a personal injury law firm, your blog can be a go-to resource for those who have been injured due to the negligence of another person. If your business is catering, you may share recipes and party planning ideas.
Your goal is to become a trusted source of information about your business area. And the more you update your blog with relevant information, the more potential customers will return to get the help they need. When you become a regular online destination for your readers, you will be the first one they turn to when they are ready to make a purchase.
Converting Visitors to Customers
Blogging has great potential for taking casual or new visitors to your website and turning them into customers. As with any marketing campaign, consistency is key. Create a blogging strategy where you are regularly posting great content for your readers. This will not only establish the trust and authority you want, but it will also help you improve your Google rankings.
At ACA Web Consulting, we set up WordPress blogs for our clients that are easy to maintain and update. Our clients often ask us to create content for them! We love writing great content to help get your business to the top of the Google search rankings. If you need help getting your blog off the ground, contact us today for a consultation.