Developing an SEO strategy for your business website can be overwhelming. It seems like the rules for good SEO practices constantly change, and what used to work last month may not be an effective strategy next month. However, if you want to attract internet traffic and give your business the best chance of success, you need to implement search engine optimization strategies.
ACA Web Consulting helps small- and medium-sized businesses to improve their online presences by implementing the latest SEO tactics. But any experienced SEO knows there are some fundamental tactics that will always please the search engine gods. If you follow these basic rules, you’ll set up your business for success online.
Have stellar web content.
The aim of any business website should be to inform users and convert them into customers. It is imperative that your business website provide content, including text, images and video, that adequately informs your potential customers and is related to your business. Your website content should demonstrate your authority on a topic relevant to your business and link to other reputable online sources.
Also, keep user behavior in mind. Website users typically scan online content. Include headings, short paragraphs, bold headlines and other formatting to make scanning your web content easier for users.
Have even better web design.
We have been building WordPress websites for years with a focus on impeccable design. Good design is fundamental to improving your Google rankings. Your website should be well-organized, easy to navigate and aesthetically pleasing. Your unique branding should be consistent throughout including colors, fonts and language. And, with the high percentage of users viewing websites on mobile devices, it is even more important that your website be responsive.
The bottom line is that the more pleasing your website, the more engagement you will get from users. Google and other search engines favor websites whose users interact for longer periods of time.
Optimize your tags.
Another on-site SEO strategy that we implement for our clients includes optimizing the various tags on your website. We make sure that header tags (H1 and H2 tags) are included within your content. Header tags not only improve user experience, but they also create a hierarchy in your content that appeals to search engines like Google.
It is also important to use alt tags (alternative text descriptions) that accurately describe the images on your website. Title tags are another important piece of the puzzle. Title tags allow you to target specific keywords that are unique to your brand.
Get quality inbound links.
Attracting inbound links takes research and time. But link building is one of the fundamentals in a strong SEO strategy. Google and other search engines give more authority to websites that appear trustworthy. One measure of trustworthiness is the quality of the links coming in and out of your website. Linking to other authoritative and high-ranking websites in your industry will help you increase your ranking.
ACA Web Consulting uses a number of link building strategies to help you build authority in your niche. Link building can take time but it can have powerful positive effects on the success of your business online.
Where do you start?
We know that SEO is a big topic and you may not have the time or desire to research a plan for your business. Using the four fundamental strategies discussed above will certainly give your business website a strong foundation.
If you want experienced SEO consultants to help put your business in the best possible position online, contact ACA Web Consulting today for a consultation.
