Some people are born with a green thumb. They can throw seeds to the wind and soon enough they will bloom and grow. For others, it takes patience and practice to bring something to life. Either way, when it comes to SEO, the same steps that help grow a lush garden can help transform your business.
SEO PLANNING
You want to have a garden. Flowers and vegetables, fruits, and herbs. Bees buzzing, birds singing. The first step is visualizing what you want, planning the space, and navigating what and where each variety will go. How much space do you have? How will you organize and separate the peppers from the apples? A garden’s beauty in large part comes from the variety and the way things are organized.
The same applies to search engine optimization (SEO) in your business. Successful SEO has been identified through surveying the type of people in your focus group. This takes time and careful planning. Keyword research is also integral to building your website content. Once you learn the right keywords to use, then you know the right content to market.
PREPARING FOR OPTIMAL GROWTH WITH RESEARCH
There are a few important tools that you’ll need to bring your garden to life (literally). A proper space, healthy soil, a shovel, water, and some seeds are a good way to ensure a solid start.
Likewise, preparing your website for search engines to index content is vital for the retrieval of information. A strong website will be important when people search for specific keywords so that the content from your site shows up. Efficient coding and URL structure are just a few of the areas to prepare.
PLANTING WITH QUALITY COMPREHENSIVE CONTENT
Get ready to get your hands dirty. You have been preparing the soil and space, and it’s time to put the seeds in the ground.
Planting within SEO comes from the uniqueness of the content, and how it’s organized. Some people use stakes to distinguish what plants are what as they are growing. Similarly, the content on each page of your website ideally will have a theme and keyword of its own so that it can be identified as quickly as possible for the search engine. This way when someone searches for that theme or keyword, your page will come up.
FERTILIZING
Organic fertilizer plays an important role in the garden. Not only does it provide the proper nutrients, but it also protects against disease and aids growth.
In terms of SEO, fertilizing looks like giving your content and site an extra boost. This includes adding more relevant content to your website and upping the number of high- quality page numbers. The more content that is available on your website, the higher and more authority is given by search engines. This will then boost your search discoverability. Developing an SEO strategy can be overwhelming, but it’s integral for the authority of your business.
PRUNING
Something you never really want to do, and may not even know how to do properly. It’s highly important to prune to see new buds and growth.
Similarly, within SEO it’s necessary to continually update your content. This allows readers and viewers to be a part of the growing process in your business. Updating your site is important for search engine optimization because the last date of the revision can always be accessed. Generating new blog posts regularly is a good way to share relevant and new information with your viewers. This helps create timely engagement with your audience.
ONGOING CARE
You’ve put in the hard work and now it’s time to watch your garden grow. This doesn’t mean you get to put your feet up and sip lemonade on the porch every day, but it does mean you can enjoy the fruits of your labor. However… not for too long, because your garden is going to need some regular and consistent care. Watering, pruning, raking and picking just to name a few.
Likewise, SEO flourishes with regular attention. Quarterly reports should be performed to address any technical difficulties. Regular keyword searches should be performed to make sure all your hard work is paying off, and your site is coming up in searches. It’s also important to look at what your competitors are doing. What can you launch that will help you stand out from them? Most importantly, you must create regular and consistent content! This can come in a variety of forms such as video, podcasts, blog posts, ebooks, or case studies.
Though quite different in terms of the location, gardening and SEO aren’t that different in terms of what they’re after. GROWTH. Growth in your garden isn’t going to happen overnight, and similarly, optimization is a continuous process. It takes a lot of work to achieve literal fruits from your labor both in the garden and within SEO. Don’t forget about these steps, and if you begin to get bogged down with the time and energy it’s taking, take a walk outside and smell the roses. Remember the steps it took for those roses to grow, and it will all be worth it.
We’ve helped out regular clients increase their revenue an average of 40%. Yes you read that right, 40%. And we can do that for you as well. Are you ready to put some effort into your web presence and generate those leads and sales? We’re here to help. Call us at ACA Web Consulting for a free consultation today.
